“Heat Map Tracker has helped me optimise over 15 different campaigns for various clients, from small business to corporate, as well as my own personal websites and marketing funnels. As a marketing consultant, I work with numerous web technologies and Heat Map Tracker has allowed me to improve CTR across the board. It often astounds me how people will click in areas that you simply would not think of, and often just adding a simple link, a bit of extra info or slightly rearranging a page, can mean a nice increase in your clients bottom conversion rates.
On one such client we were receiving only a 3% conversion on his lead magnet. Astounded at this due to the amazing offer and highly targeted successful ads, we had revised the copy, the ad, and everything in between to try and improve rates to no great effect. After a couple days of heat map data, we started looking at our scroll and click trends, and we were able to realize people were clicking on images and areas of the page that previously we had not considered. and that they were not scrolling far enough to see our all important call to actions and event data. After a quick page revision, we were able to increase our opt in conversions up to 45%. That’s a 15x increase! This saved my client around $1,000 in ad spend and has helped fill a room at their upcoming event. We’re now looking at making the client well over $12,000 in sales! And with heat map tracker, this is just the tip of the ice berg!